Effective Date: October 5, 2026
Accushield, LLC ("Accushield," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information in connection with the Trusted & Transparent™ program, the trustedandtransparent.com website, the recipient directory, and any related services, communications, or materials (collectively, the "Program"). This Privacy Policy applies to information collected through the Program only. Accushield's broader services, including the Accushield visitor management platform, are governed by a separate privacy policy available at accushield.com. By accessing or using the Program, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this Privacy Policy, you should not access or use the Program.
1Information We Collect
1.1Information You Provide to Us
We may collect information you provide directly to us when you interact with the Program, including when you: contact us through forms or email, subscribe to Program communications, request information about the Program, apply for recognition, appeal a Program result, or respond to a survey. This information may include your name, email address, telephone number, employer, job title, mailing address, and any additional information you choose to provide.
1.2Information Collected Automatically
When you visit the Program website or interact with Program emails, we and our service providers may automatically collect certain information about your device and your activity, including: IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, links clicked, search terms used, dates and times of access, and approximate geographic location based on IP address. This information helps us understand how the Program is used and improve the Program experience.
1.3Information About Care Providers
The Program evaluates home care, home health, hospice, and other care provider organizations ("Care Providers") and may include publicly available or Accushield-collected information about each Care Provider, such as: organization name, address, service areas, care types offered, parent company affiliations, Centers for Medicare & Medicaid Services ("CMS") data where applicable, Google ratings, Accushield operational signals (such as visit verification activity and credential submission activity in the Accushield ecosystem), and ratings data collected through the Accushield visitor management kiosk from residents, families, and senior living community staff.
1.4Information from Cookies and Similar Technologies
We use cookies, pixels, web beacons, and similar technologies to collect information automatically when you use the Program. See Section 5 below for more information about our use of cookies.
2How We Use Information
We use the information we collect for various purposes, including to: • Operate, maintain, and improve the Program and related services; • Calculate, update, and administer the Trusted & Transparent™ composite score and tier recognitions; • Publish the Program directory and related content; • Respond to inquiries and provide customer support; • Communicate with you about the Program, including sending updates, announcements, and administrative notices; • Analyze trends, usage, and activities in connection with the Program; • Detect, investigate, and prevent fraudulent, unauthorized, or illegal activity; • Enforce our Terms of Use and other legal rights; • Comply with applicable laws, regulations, legal processes, and governmental requests; and • Protect the rights, property, and safety of Accushield, our users, and others.
3How We Share Information
3.1Service Providers
We may share information with third-party service providers who perform services on our behalf, such as hosting, email delivery, analytics, customer support, data storage, and marketing automation. These service providers are authorized to use the information only as necessary to provide services to us and are contractually obligated to protect the information consistent with this Privacy Policy.
3.2Care Provider Information Published in the Program
Information about Care Providers, including Program recognition status, is published in the Program directory and may be referenced in Program communications, press releases, marketing materials, and third-party content. By being evaluated under the Program, Care Providers acknowledge that non-confidential organizational information may be published in connection with the Program.
3.3Legal and Safety Disclosures
We may disclose information if we believe in good faith that disclosure is necessary to: (i) comply with applicable law, regulation, legal process, or governmental request; (ii) enforce our Terms of Use or other agreements; (iii) detect, prevent, or address fraud, security issues, or technical problems; (iv) protect the rights, property, or safety of Accushield, our users, or others; or (v) investigate suspected or actual violations of law or policy.
3.4Business Transfers
If Accushield is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, information covered by this Privacy Policy may be transferred to the successor or acquiring entity as part of such transaction.
3.5With Your Consent
We may share your information with third parties when you consent to such sharing or when you direct us to do so.
3.6Aggregated and De-Identified Information
We may share aggregated or de-identified information that does not reasonably identify any individual with third parties for any lawful purpose.
4Cookies and Tracking Technologies
We and our service providers use cookies and similar technologies to collect information about your use of the Program and to improve your experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences. We use the following categories of cookies: • Essential cookies, which are necessary for the Program to function properly; • Analytics cookies, which help us understand how users interact with the Program; and • Marketing and advertising cookies, which may be used to deliver relevant content and measure the effectiveness of marketing campaigns. You may be able to configure your browser to reject cookies or notify you when cookies are being set. However, disabling cookies may limit certain features of the Program. For more information about cookies, visit allaboutcookies.org.
5Third-Party Websites and Services
The Program may contain links to third-party websites, services, or applications, including Care Provider websites and third-party rating services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any third-party websites or services before providing information to them.
6Children's Privacy
The Program is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete such information. If you believe a child under 13 has provided personal information to us, please contact us at the address below.
7California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA"), including the right to: • Know what categories of personal information we collect about you, the sources from which we collect it, the business purposes for collection, and the categories of third parties with whom we share it; • Request a copy of the specific pieces of personal information we have collected about you; • Request deletion of your personal information, subject to certain exceptions; • Request correction of inaccurate personal information; • Opt out of the sale or sharing of your personal information (we do not sell personal information in the traditional sense of the term); and • Non-discrimination for exercising your rights. To exercise your California privacy rights, please contact us using the information in Section 12. We will verify your request as required by applicable law before processing it.
8Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, and destruction. However, no system of safeguards can be guaranteed to be 100% secure. We cannot and do not warrant the absolute security of any information you transmit to or receive from the Program.
9Data Retention
We retain information collected through the Program for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider in determining retention periods include the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we use the information, and applicable legal requirements.
10Your Choices
You may opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in any marketing email we send or by contacting us at the address below. We will honor your request within a reasonable time period consistent with applicable law. Please note that we may still send you administrative or transactional communications related to the Program even if you opt out of marketing communications.
11International Users
The Program is operated from the United States. If you access the Program from outside the United States, your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your country of residence. By using the Program, you consent to the transfer and processing of your information in the United States.
12Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. If we make material changes, we will update the Effective Date at the top of this Privacy Policy and may provide additional notice as required by applicable law. Your continued use of the Program after any changes constitutes acceptance of the revised Privacy Policy.
13Contact Us
If you have questions, contact: Accushield | Trusted & Transparent™ at tnt@accushield.com or via phone at 1.800.478.5085. © 2026 Accushield, LLC. Trusted & Transparent™ is a trademark of Accushield. All rights reserved.